400% Increase in Video Views and 339% Boost in Engagement in 6 Months
How a $100M Series D SaaS brand scaled engagement and cross-platform growth through humor-led, ICP-native content.
400%Increase in Views
339%Increase in Engagement
600k+Organic Views
6 mosActive Campaign
The Situation
Before working with No Boring Brands:
- Removed from LinkedIn, losing a key ICP touchpoint
- Parted ways with previous agencies and internal hires
- Dormant IG and TikTok accounts
After partnering with No Boring Brands:
- 600,000+ organic views (400% increase)
- 339% increase in engagement
- 10% follower growth in 6 months
- Brokered partnerships with top sales media accounts
- Signed 6-month extension through 2026
Our Approach
Onboarding (2 Weeks)
- Week 1: Apollo shared ICP, pain points, competitors
- Week 2: Deep research (Reddit, Slack, FB communities)
- Developed humor-led, ICP-native content strategy
Content Delivery
- Biweekly cadence with internal multi-creator review
- 2 memes + 2 skits per batch for IG & TikTok
- All content reviewed for quality before delivery
Results
400%
Increase in Views
339%
Increase in Engagement
600k+
Organic Views
10%
Follower Growth
Testimonial ❤️
“Two months into our partnership, Apollo’s brand channels saw increases of 400% in video views and 339% in engagement. We’re also hearing stories straight from our customers that our videos are getting shared in company Slack channels and driving new customers to sign up.”
— Katie Parkes, Director of Social and Community, Apollo
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